Bami Owoade

Who is Bami?

In the past 3 years, Ayobami has been driving business success and delighting users through product design. I have worked with startups, to develop innovative products that meet both business goals and user needs. Before design, I was many things, from a tech SEO focused content writer to a ghost research writer and my transferable skills from these past experiences have helped me to become an even better asset to my teams.

Your best bet at a delighting users and driving business success.

👩🏾‍🎨 One size fits all product designer

Having worked with startups, I love leveraging my research, ideation, and prototyping skills to develop innovative products that meet business goals and user needs.

My expertise lies in the intersection of user research, design, and engineering, where I strive to create products that are both aesthetically pleasing and technically feasible and then translate them into user-centred strategies that drive growth and engagement.

Throughout my career, I have designed products and experiences across various industries, including Fintech, E-commerce, Transportation, and Lifestyle/Self-service. I have led design projects from conception to development, working closely with cross-functional teams to ensure that the end product meets business goals while delivering exceptional user experiences.

🎨 My design process?

Building a product is messy, let alone building for humans. My goal as a product designer is to make beautiful interfaces and experiences out of any mess. My design process is usually non-linear and dependent on the goals to be achieved, the problem discovered and the product at hand. Sometimes I’m a full-fledged product designer going through the entire product development life-cycle, sometimes I’m just a UX Researcher, many times I’m a UI designer, but always, my goal is to design great user experiences. Eventually, I’m just trying to give your users peace of mind while using your products and still help you make money.

The first step I take is usually to define the general business needs, and requirements for the project, and understand the deliverables, timeline, and expectations.

This is where I collect information, and talk to people - people here are stakeholders, product owners, and intending and/or past users. I generally explore the problem space either by conducting user interviews, surveys and/or using secondary research materials. I also conduct market research, technology research, competitive analysis and audit, to understand where we stand among competitors and what is working and not working for them.

Here is where I come up with multiple design solutions and ideas that seem feasible as solutions to problems discovered. Many times I bring in developers, other designers, product owners, customer supports, and other stakeholders to an ideation session where we brainstorm and explore different design solutions.

Now we have our interactive prototypes. Things are looking good and handoff is close, but first we test and fix oversights, until we have a product ready to launch.

When I'm not designing, I write sometimes.

Mistakes you should totally avoid as an entry-level product designer in 2023 (I)

Mistakes you should totally avoid as an entry-level product designer in 2023 (II).

More like weird bits 🤪

Fun facts or something like that

🦷😬

I have like this pretty cute diastema I've always been insecure about, a lot of times I think of getting braces, but anytime I look at this picture, my face just looks so perfect and I'm left in awe.

🤳🏾📸

I have more than 2000 pictures of myself, but even if I have just a 100 pictures, I'm certain 97 of the pictures are selfies. I really love pictures but anytime I have to be in front of a camera and have someone snap me, I always always lose my composure. I do not even consider myself to be a shy person, it just happens that ways.

👩🏾‍💻👠

I'm probably the only I know that enjoys working onsite, actually hybrid mode. But I really really love the idea of working at the office, I just know God really made me to be a corporate 9-5 babe.

🎂🥳

I have a love-hate relationship with my birthdays. I've always had a party or an event to mark till I clocked 22 or so. Now that I'm older, it's always a very somehow day for me. This picture was taken at a work picnic on my birthday in 2022, and more than I laughed and had fun with my colleagues, I actually had a very sad anxiety filled day.

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